Google preparing service artificial intelligence

Google is developing a new service for messaging that will use artificial intelligence. It comes to virtual assistants, able to meet a variety of issues.
Essentially, the new service is an analogue of Google Now, but with some specifics, writes the Wall Street Journal. In particular, Google will allow foreign companies to create and set their own bots oriented exclusively to the characteristics of the company. For example, the bots will be able to adapt to different online stores or other organizations providing services on the Internet. Such developments already exist in some applications for messaging, but Google has a lot more experience in the field of artificial intelligence. The question remains whether the new technology will be integrated into existing software or Google the company will use a completely new service.