20th Century Fox, Panasonic and Samsung Electronics announced a partnership agreement. The result of the collaboration will be an "open, free platform with dynamic metadata" to get extended dynamic range (HDR) imagery. The new platform is called HDR10 +. The Alliance will also offer a certification program and logo that will receive the devices that are compatible with the new platform. The three companies will form a joint licensing organization that will be licensing the HDR10 + platform as early as January 2018. Licenses will be given by video content developers, TV manufacturers, Blu-ray players, TVs and other electronics. The license does not provide for periodic payment of sums or fees.
According to the alliance, HDR10 + technology delivers "unprecedented image quality" on all displays thanks to optimized brightness, contrast, and color settings for each scene. Previous versions of HDR were optimized for the whole video, and the new HDR10 + allows for fine-tuning the parameters of each scene, delivering great visual effects and higher image quality.