How to remove ads from the start menu of Windows 10

In Insider's start menu of Windows 10 versions appeared advertising. So far this is called Suggestions (offers) and it seems that this is simply another word for "ads". Now only show the applications from Windows Store, but the principle is clear. Web resource Ghacks announced that from time to time in the Start menu in place of the recently added apps are displayed links to programs from Windows Store.
By clicking on them opens a web page of Windows Store, where you can download the advertised application and get additional information about it. This ad is tedious because of the summary information in the Start menu can not know whether the program is offered, a game or anything else.So far, these "proposals" in the Start menu can be excluded, not even to install an alternative such as Classic Shell, which many users have many advantages over the new Start Menu.