Consumers are confident that artificial intelligence (AI) will soon allow interaction without the need of a smartphone screen. Half of all respondents smartphone users expect such devices to stay in the past in the next five years, according to the annual report on consumer trends Ericsson ConsumerLab. The advent of technologies related to the mass market is happening faster than expected. As a result, the period in which early clients influence others is now much less than before. "Some of the trends may seem futuristic. But consumer interest in new models of interaction as artificial intelligence (AI) and virtual reality (VR), and the incorporation of the Internet into the walls of their homes or even in our bodies is quite serious, "said Michael Björn, Head of Research at EricssonConsumerLab. In his words, we may soon see the emergence of new categories of consumer goods, resulting in entire industries will be transformed to cope with the challenges.