The leader in streaming music content Spotify seems poised to enrich its catalog not only audio, but also video content. It argues The Wall Street Journal, citing well-informed of its sources as saying that Spotify "already held talks with companies that specialize in creating content for YouTube". It is assumed that the main reason for this move is Spotify's the company's desire to overtake its more expensive competitor Tidal, which offers just music videos and will soon begin to stream live events.
According to the influential financial daily, Spotify discussed with the companies opportunities for the acquisition of their existing materials, as well as a possible collaboration that led to the creation of original content. Details about the planned occurrence in video content can be disclosed this month. The company is already planning a mysterious event, which is scheduled 20 May. Just a month ago, it became clear that the Spotify's has nearly 8.4 billion dollars, which makes the company the most powerful player in the business of streaming audio. Adding video content that will compete productions and Tidal YouTube Music Key, will definitely help to cement a leading position Spotify.