Consumers are confident that artificial intelligence (AI) will soon allow interaction without the need of a smartphone screen. Half of all respondents smartphone users expect such devices to stay in the past in the next five years, according to the annual report on consumer trends Ericsson ConsumerLab. The advent of technologies related to the mass market is happening faster than expected. As a result, the period in which early clients influence others is now much less than before. "Some of the trends may seem futuristic. But consumer interest in new models of interaction as artificial intelligence (AI) and virtual reality (VR), and the incorporation of the Internet into the walls of their homes or even in our bodies is quite serious, "said Michael Björn, Head of Research at EricssonConsumerLab. In his words, we may soon see the emergence of new categories of consumer goods, resulting in entire industries will be transformed to cope with the challenges.
The data in the report "10 hot consumer trends for 2016" cover a wide range of consumer reviews. The most common trend is representative of 1.1 billion people in 24 countries, while the least common - about 46 million smartphone users in 10 major cities. Here are 10 trends for 2016 and beyond: Effect "connected lifestyle." 4 of 5 people today recognize that the benefits of online services increase as more people use them. Globally, one in three customers already participating in various forms of shared economy. Generation of streaming. Teenagers watch more YouTube videos content daily, compared with other age groups. 46% of 16-19-year-olds spend an hour or more every day on YouTube. AI (artificial intelligence) ended the era of screens. The AI will allow interaction with objects without the need for a smartphone screen. One of every two smartphone users think that smartphones will become part of the past within the next five years. The virtual becomes real. Consumers demand virtual technology for everyday activities such as watching sports or video calls. 44% even want to print their own food. Smart homes. 55% percent of smartphone owners believe that the bricks used to build housing may be built-in sensors to monitor the mold, leaks and problems with electricity, which could happen within the next five years. As a result, it may need the concept of smart homes to be completely rethought. Smart travelers. Travelers every day want to use their time in a meaningful way and not feel as passive objects. 86% would use personalized travel services, if any. Emergency chat. Social networks may become the preferred way to contact emergency services. 6 out of 10 consumers are also interested in the application of information in disasters. Devices built into the body. Internal sensors that measure the performance of our bodies can become the new portable products. 8 out of 10 consumers would like to use technology to improve sensory and cognitive abilities such as vision, hearing and memory. Everything hack. Most smartphone users believe that hacking and viruses will continue to be a problem. As a positive side effect, one in five says he has more confidence in an organization that has been hacked, but then has dealt with the issue. "Netizen" journalists. Users share more information than ever and believe it increases their influence in society. More than a third believe that making noise online for a corrupt company has a stronger effect than the police complaint.
